OPM

revealing the on-premise
revenue drivers

Our On-Premise Measurement solution enables suppliers, retailers and distributors to measure the sales of alcohol across various areas of the On-Premise. It is the the first robust, extensively validated US measurement service for the US On-Premise.

For distributors and suppliers, accessing a clear picture of how your drink categories and brands are performing in the US market is key in crafting effective strategies and knowing where to focus your time and energy.

  • For distributors and suppliers
  • Identify the channels where drinks / brands are performing well
  • Show the performance of specific categories and brands
  • See exactly what factors are driving success in the On-Premise
  • Develop a consumer-led strategy and find your best brand fit
  • See how your brand compares to others
  • Compare your product levels with that of other brands

the power of on-premise measurement

OPM provides an accurate picture of alcohol sales and overall market share of alcohol across several categories. The measurement is represented in litres, and is calculated based on how many cases of beer, wine and spirits is distributed around the U.S.
1
outlets measured across the U.S. On-premise
1
contiguous states covered
1 BN
measured $ value of
beer, wine + spirits

your options with OPM

brand health check

Dive into the ‘health’ of your individual brands. Use the OPM Brand Health Check to:
  • Gap Analysis: Find out your brand’s trends by volume, sales and distribution
  • Size of the Prize: See how your performance is affected when changing distribution or sales
  • Competitor Analysis: Uncover how a brand compares to competitors and the wider category

portfolio analysis

Offering the in-depth analysis of the Brand Health Check across your entire suite of brands.

  • Gap Analysis: Find out the trends by volume, sales and distribution for all your brands
  • Size of the Prize: See how your performance is affected when changing distribution or sales
  • Competitor Analysis: Uncover how your brands compare to competitors and the wider category

standard reports

Access the OPM database for individual reports or full market analysis decks
  • Use our robust databases to track or feed internal reports.
  • Access key market overview stats for individual categories
  • Monthly or quarterly delivery of reports

discover how OPM can transform your brands.