With all states now in some degree of ‘open’, we have witnessed the US On Premise market undoing many variations of restrictions in the last two weeks. This is a period of experimentation for many venues – finding ways to serve outdoors, maximizing capacity with social distancing and encouraging more consumers to return. Nielsen CGA has gathered the latest statistics and consumer insights to provide you with the data to support your sales and business approaches during these ever-changing times.
In this issue, we have focused on the key states of Texas, Florida, New York and California. We have again asked reopening questions around their expected behavior, as well as their current spend in the On Premise vs pre-COVID-19 and perceptions of On Premise vs drinking at home drinking.