In this issue, we have reverted back to state level, as the majority of the US has now reopened we have focused on the key states of Texas, Florida, New York and California to ask them recovery questions and expected behavior for July 4. Over the weekend (June 5-7) we surveyed 1,600 consumers from these states on their expectations, desires and how they plan to behave in the next two weeks. From this we will look at the 1,200 respondents who have drank alcohol in the last 3 months.
To bring these insights and learnings to life further we are starting bi-weekly webinars in which we’ll discuss not only the results seen here, but other insights from across our suite of products. We are thankful for your support and engagement and hope to continue bringing you studies which can help you to focus your efforts.