Following on from Issue V of our On Premise Impact Report, the consumer portion of the latest report has now been released. Issue V focused on insight from states which have begun reopening their On Premise channel; Texas, Florida, Georgia and Tennessee. From this, NCGA uncovered valuable knowledge on the returning consumer. In in our pursuit of the most useful insights, we decided we could dive down even deeper into certain key cities.
In the consumer portion of issue VI, we look across 5 key cities in Texas and Florida: Miami, Tampa, Orlando, Houston and Dallas. Over the weekend (May 22- 26) we surveyed 1,300 consumers from these cities on their expectations, desires and how they plan to behave as ‘Shelter in Place’ restrictions are lifted. With an increase in data and insight, these reports have continued to grow – therefore, we have made the decision to split the consumer and sales sections into two parts. The sales part will be delivered on June 3.