With all states now in some degree of ‘open’, the reimplementation of some restrictions highlights the fragility of the U.S On Premise at present. Venues are in a period of experimentation; finding ways to maximize capacity and encouraging more consumers to return, counterbalanced by measures to protect consumers and themselves from rising infections and the threat of re-enacting shelter in place restrictions. 

In this issue, we focused on the key states of Texas, Florida, New York and California and have shifted to a data tracker format in order to consistently visualise the changes in the current situation and easily highlight fluctuations. Over the weekend (July 17-19) we surveyed 1,560 respondents (who have drunk alcohol in the last 3 months) from these states on their expectations, desires and how they plan to behave in the next two weeks.