Hard Seltzer
360 Report
Download Report Summary

A brand new report shedding light on the phenomenal growth of Hard Seltzers in the On-Premise, how to win in the category, and how to defend against it.

As seen in The Drinks Business, Forbes, Mark Brown,  and VinePair 

A brand new report shedding light on the phenomenal growth of Hard Seltzers in the On-Premise, how to win in the category, and how to defend against it.

As seen in The Drinks Business, Forbes, Mark Brown,  and VinePair 

the opportunity

In the last two years, the industry has been rocked by the growth of hard seltzers, the fastest growing category of the last decade. Until now, little was known about how hard seltzers interact with the On-Premise, including how the hard seltzer serve will work and which categories will be most affected.

the opportunity

In the last two years, the industry has been rocked by the growth of hard seltzers, the fastest growing category of the last decade. Until now, little was known about how hard seltzers interact with the On-Premise, including how the hard seltzer serve will work and which categories will be most affected.

Using a combination of NCGA data sources (volumetric, consumer research and check-level data), The Hard Seltzer 360 Report will shed light on this largely unexplored trend, painting a picture of who the consumer is, who is most affected, and what suppliers need to do to win and defend themselves against this phenomenon.

the solution

the solution

Using a combination of NCGA data sources (volumetric, consumer research and check-level data), The Hard Seltzer 360 Report will shed light on this largely unexplored trend, painting a picture of who the consumer is, who is most affected, and what suppliers need to do to win and defend themselves against this phenomenon.

the solution

an essential report for any
on-premise business

The Nielsen CGA Hard Seltzer 360 Report will answer your biggest  questions and more, including:

✓ The impact hard seltzers will have on the market

✓ What it means for your specific category

✓ What it means for your brand(s)

✓ How to understand the trend

✓ How to build your key account strategy around hard seltzers

register for our newsletter

Contact Us