Data Suite

the data behind
nielsen cga

the data behind
nielsen cga

Here at Nielsen CGA, we’re motivated by our passion for the On-Premise and for our love of robust, accurate data. To bring our clients the best possible view of the market, we call on three of our core data sets: OPUS, CLIP and OPM.

Whether you’re a retailer, a manufacturer or a distributor, our suite of data services can support multiple areas of your business. Simply click on each service below to see how we can help you.

QUICK VIEW:

  • Access bespoke consumer surveys covering questions for: restaurant and bar operators, manufacturers, distributors and brands
  • Identify and learn about your target consumer, including the brands, drink types, outlets they prefer, as well as how much they're willing to spend

QUICK VIEW:

  • Access extremely granular data based on POS till transactions; see which drink types and categories hold the most value for your business
  • Identify consumer drink preferences, average check values, specific price points, day-part trends (morning VS happy hour VS late night), and more

QUICK VIEW:

  • Get a clear picture of how your drink category is performing across the US market; track your performance at a category and product level
  • Identify wider On-Premise trends by accessing the most accurate, up-to-the-minute picture of alcohol and soft drink sales in a variety of outlets

OPUS

On-Premise User Survey: gain an ultimate understanding of how consumers think, what they want and expect, and how they interact with well known US brands.

OPM

On-Premise Measurement: get a clear picture of how your drink category is performing across the US market; track your performance at a category and product level.

CLIP

Check-Level Insights Pool: access extremely granular data based on POS till transactions; see which drink types and categories hold the most value for your business​