the data behind
nielsen cga

the data behind
nielsen cga

Here at Nielsen CGA, we’re motivated by our passion for the On-Premise and for our love of robust, accurate data. To bring our clients the best possible view of the market, we call on three of our core data sets: OPUS, CLIP and OPM.

Whether you’re a retailer, a manufacturer or a distributor, our suite of data services can support multiple areas of your business. Simply click on each service below to see how we can help you.

QUICK VIEW:

QUICK VIEW:

QUICK VIEW:

OPUS

On-Premise User Survey: gain an ultimate understanding of how consumers think, what they want and expect, and how they interact with well known US brands.

OPM

On-Premise Measurement: get a clear picture of how your drink category is performing across the US market; track your performance at a category and product level.

CLIP

Check-Level Insights Pool: access extremely granular data based on POS till transactions; see which drink types and categories hold the most value for your business​

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