The latest On Premise sales and consumer data in response to the COVID-19 pandemic.
Download the full free report below.
Using the latest RestauranTrak data, this animated heat map shows the average total $ velocity per outlet (for each state) VS a typical day.
What’s a ‘typical day’? We define baseline / ‘typical’ days from the 6 months prior to March, when the COVID-19 impact became apparent.
As the outbreak continues and On Premise outlets continue to be affected, some states may disappear from the heatmap where they do not reach the data thresholds we have in place.
As our industry moves through this stage of isolation and starts to transition to a ‘new normal’, we are working extremely hard to fully utilize our vast range of data sources to understand the impact upon the sector.
These unique data assets include depletion feeds from virtually every leading manufacturer, outlet-level delivery data from the leading distributors, transaction level POS data for many thousands of operators, aggregated product ordering information, many digital data acquisition methods / processes, comprehensive information on outlet closures and operational style changes and much, much, more. Our custom research capabilities are also still in place and available should you have specific questions which you need answering.
Given our unique industry position, we believe that we are best placed to help track these exceptional market conditions and help our industry optimize their strategy and tactics for the return of On Premise visits in the near future. Thank you for your support and please remember that we are here to help.
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