supporting suppliers & retailers through on premise recovery

COVID-19

MEASURING THE
ON-PREMISE IMPACT

how we can help you

Following on from the mandated, cross-country closures of bars and restaurants, Nielsen CGA have been rapidly measuring and reporting the latest data to the industry. Our aim is to equip our valued clients and the wider industry with the information you need to effectively plan for recovery and eventually adapt to the inevitable new normal.

Alongside our free, bi-weekly COVID-19 impact reports below, we have worked very hard during this time to build fresh tools and services which are appropriate for the times we now face, including:

*NEW*
CLiPTrak

CLiPTrak gives you 24/7 access to On Premise sales data for key states in the CLiP sample. This data allows you to monitor the performance of the categories and key brands in the market to enable effective planning and data led insights with your clients.

RFP Support
Packs

Combining the one of a kind chain insights of NCGA, this package can help you be ready to leave the gates as soon as account meetings begin to roll in again. Create compelling sales stories supported by actual sales data and consumer insights for most major national accounts.

Assortment
& Ranging

Discover the optimised assortment for products within bars and restaurants so you can help owners and distributors. In turn maximise spirits sales, increase profitability and improve customer experience.

MEASURING THE ON PREMISE IMPACT

ISSUE 11 (PaRT 1):
THE LATEST ON PREMISE CONSUMER DATA

MEASURING THE ON PREMISE IMPACT

ISSUE 11 PART 1:
THE LATEST ON PREMISE CONSUMER DATA

Download the report by filling in the form below. Please be aware that our report format has changed. We will now provide weekly updates, rotating between consumer and sales data.

Nielsen CGA On-Premise $ Sales Heat Map (COVID-19)

% FALL

ON-PREMISE SALES BY STATE

Using the latest RestauranTrak data, this animated heat map shows the average total $ velocity per outlet (for each state) VS a typical day. 

What’s a ‘typical day’? We define baseline /  ‘typical’ days from the 6 months prior to March, when the COVID-19 impact became apparent. 

As the outbreak continues and On Premise outlets continue to be affected, some states may disappear from the heatmap where they do not reach the data thresholds we have in place. 

Nielsen CGA On-Premise $ Sales Heat Map (COVID-19)

data + insight you can trust

As our industry moves through this stage of isolation and starts to transition to a ‘new normal’, we are working extremely hard to fully utilize our vast range of data sources to understand the impact upon the sector.

These unique data assets include depletion feeds from virtually every leading manufacturer, outlet-level delivery data from the leading distributors, transaction level POS data for many thousands of operators, aggregated product ordering information, many digital data acquisition processes, comprehensive information around outlet closures and operational style changes and much, much, more. Our custom research capabilities are also still in place and available should you have specific questions which you need answering.

Given our unique industry position, we believe that we are best placed to help track these exceptional market conditions and help our industry optimize their strategy and tactics for the return of On Premise visits in the near future.  Thank you for your support and please remember that we are here to help. 

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