COVID-19

COVID-19

MEASURING THE
ON-PREMISE IMPACT

planning for recovery,
adapting to the new normal.

Following on from the mandated, cross-country closures of bars and restaurants, Nielsen CGA have been rapidly measuring and reporting the latest data to the industry. Our aim is to equip our valued clients and the wider industry with the information you need to effectively plan for recovery and eventually adapt to the inevitable new normal.

Alongside our free, bi-weekly COVID-19 impact reports below, we have worked very hard during this time to build fresh tools and services which are appropriate for the times we now face, including:

Hard Seltzer
360 Report

This reports answers your questions on the consumers of hard seltzers, the opportunities, pricing, channels and how you can learn from this trend. This will help reveal what this means for your brands and business. 

Owner -Operator
Survey

This survey looks at the impact of COVID-19 on owners and operators of bars/ restaurants. This will help navigate reopening and suppliers to anticipate demand. Develop your strategy to address concerns and difficulties facing operators

Weekly CLIP
Trackers

Store level data can reveal the dynamics of brands and changes due to the impact of COVID-19. Markets can be tracked to show sales velocity, unit sales, check value and pricing. Allowing you to see the ongoing changes in performance in the On Premise.

RFP Support
Packs

Combining the one of a kind chain insights of NCGA, this package can help you be ready to leave the gates as soon as account meetings begin to roll in again. Create compelling sales stories supported by actual sales data and consumer insights for most major national accounts.

Assortment
& Ranging

Discover the optimised assortment for products within bars and restaurants so you can help owners and distributors. In turn maximise spirits sales, increase profitability and improve customer experience.

China Recovery
Survey

This innovative survey looks to China’s progressing stages of recovery to explore how their consumers behaviors and attitudes have changed or remained the same as life takes steps toward ‘normality’. Revealing key indicators of what this could mean for those following behind. 

MEASURING THE ON PREMISE IMPACT

ISSUE VI (Part 1):
CONSUMER BEHAVIOR AND PERCEPTION
AS SHELTER IN PLACE RESTRICTIONS LIFT

MEASURING THE ON PREMISE IMPACT

ISSUE VI (PART 1):

CONSUMER BEHAVIOR AND PERCEPTION AS SHELTER IN PLACE RESTRICTIONS LIFT

Download the report by filling in the form below. Please be aware that our report format has changed. We will now provide weekly updates, rotating between consumer and sales data.

Nielsen CGA On-Premise $ Sales Heat Map (COVID-19)

% FALL

ON-PREMISE SALES BY STATE

Using the latest RestauranTrak data, this animated heat map shows the average total $ velocity per outlet (for each state) VS a typical day. 

What’s a ‘typical day’? We define baseline /  ‘typical’ days from the 6 months prior to March, when the COVID-19 impact became apparent. 

As the outbreak continues and On Premise outlets continue to be affected, some states may disappear from the heatmap where they do not reach the data thresholds we have in place. 

Nielsen CGA On-Premise $ Sales Heat Map (COVID-19)

data + insight you can trust

As our industry moves through this stage of isolation and starts to transition to a ‘new normal’, we are working extremely hard to fully utilize our vast range of data sources to understand the impact upon the sector.

These unique data assets include depletion feeds from virtually every leading manufacturer, outlet-level delivery data from the leading distributors, transaction level POS data for many thousands of operators, aggregated product ordering information, many digital data acquisition processes, comprehensive information around outlet closures and operational style changes and much, much, more. Our custom research capabilities are also still in place and available should you have specific questions which you need answering.

Given our unique industry position, we believe that we are best placed to help track these exceptional market conditions and help our industry optimize their strategy and tactics for the return of On Premise visits in the near future.  Thank you for your support and please remember that we are here to help. 

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