About Nielsen CGA
Based out of Nielsen’s very cool offices in Chicago’s ‘loop’, Nielsen CGA works with America’s leading drink brands, their distributors, and many of the well-known restaurant chains supplying this dynamic and fascinating on-premise channel.
The market’s biggest drinks brands work with us because we have proven many times that our industry-leading tools, supplemented with world-leading on-premise consultancy credentials, means we are uniquely equipped to truly make a difference to their performance in this complex channel.
Our work helps clients to understand essential market KPI’s, to accurately benchmark against competitors, to understand their National Account customers better, to activate brand plans more effectively, to launch new products with less risk and to determine what range of products you ultimately should see on bars and menus all over America.
Since launching in the US in 2015, we have secured a place as market leaders and are now actively growing the client service team in the Chicago office, to complement a team of remote client service experts based in the UK.