Canada Opus Nielsen CGA

ON PREMISE USER SURVEY: CANADA

tailored consumer research for canadian
drink suppliers and retailers

Canada Opus Nielsen CGA

ON PREMISE USER SURVEY (OPUS) CANADA

find out exactly what your consumersthink - the what, when, where & why

WITH AN OPUS SUBSCRIPTION

The Canadian On Premise User Survey measures consumer sentiment, preferences, opinions and behaviours in the On Premise. By subscribing to OPUS, or even by submitting single custom questions, On Premise suppliers and retailers can better understand consumer behaviour and engagement, profile and target key consumer groups, observe insights about their own (and competitor) brands, and better understand their categories as a whole. Find out the full benefits of OPUS custom questions and a full subscription by downloading the information pack below.

find out exactly what your consumers
think - the what, when, where & why

The Canadian On Premise User Survey measures consumer sentiment, preferences, opinions and behaviours in the On Premise. By subscribing to OPUS, or even by submitting single custom questions, On Premise suppliers and retailers can better understand consumer behaviour and engagement, profile and target key consumer groups, observe insights about their own (and competitor) brands, and better understand their categories as a whole. Find out the full benefits of OPUS custom questions and a full subscription by downloading the information pack below.

craft compelling sales stories and win in the highly competitive on premise channel

NEW CANADIAN INSIGHTS

  • Industry leading On Premise data tailored to Canadian markets
  • Brand and category specific insights
  • Canada specific research across 100 top chains

MARKET OVERVIEW

  • In-depth, nationwide reporting on alcohol category (and sub-category) performance
  • Eating and drinking out of the home
  • Occasions and holidays
  • Trends 

 

 

Canada OPUS On Premise User Survey Nielsen CGA

THE EXECUTIVE SUMMARY

  • The Impact of COVID-19
  • Sustainability in the On Premise 
  • On Premise visitors and marijuana
  • Health and Wellness
Canada OPUS On Premise User Survey Nielsen CGA

RFP PROJECTS AND SUPPORT

  • Direct access to client service team for custom projects
  • Support in conversations with 40 National Account Chains, 31 Hotel Chains, 27 Fast Food Chains and 13 Casinos
Canada OPUS On Premise User Survey

KEY METRICS

A full, easy-access Excel report providing data points through questions in the following segments:

  • Usage
  • Drink categories at chain
  • Drinks quality
  • Value for money
  • Drink promotions
  • Range of brands
  • Most popular drinks by category
Canada OPUS On Premise User Survey

specifically tailored to the canadian on premise channel

AND YOUR UNIQUE BUSINESS NEEDS

Given that the proportion of population to on premise outlets is roughly 3x smaller in Canada than it is in the U.S., we know that this market observes heightened competition from suppliers and retailers of all kinds, and warrants the value of critical insights to help combat the key dynamics within the channel.

Our goal is to help suppliers dive deeper into this competitive space and not only unlock insights, but add value to the industry that this specific market has never been seen before.

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