demystifying data,
brilliantly.

Nielsen CGA is the definitive market measurement, insight, data and research partnership consultancy empowering the world’s most successful food and drink brands to fulfil their ambitions. We supply our clients with specially tailored analytics backed up by the most complete and accurate market research provided by anyone in the out-of-home sector.

demystifying data, brilliantly.

Nielsen CGA is the definitive market measurement, insight, data and research partnership consultancy empowering the world’s most successful food and drink brands to fulfil their ambitions. 

We supply our clients with specially tailored analytics backed up by the most complete and accurate market research provided by anyone in the out-of-home sector.

providing an unmatched, 360 degree view of the U.S. On Premise to suppliers and retailers

PERFORMANCE BENCHMARKING

Access detailed, up-to-date On Premise sales data on your drink categories, products and brands. Use this to benchmark your own performance and see how you fair vs your biggest competitors.

CUSTOM CONSUMER RESEARCH

Truly understand your target consumers and what they think of your brands. Discover how to effectively target, engage with and win with the consumers fuelling On premise sales. 

ANALYTICS AND
CONSULTING

Providing you with the leading insights, data and tools to plan On Premise performance goals, evaluate your category, and strategically build or refine your targets, RFPs, and much more.

Whether you’re a supplier, a retailer or a distributor, we’re confident we can
help your business win in the On Premise channel.

Get in touch to arrange an informal discovery call with a member of our client solutions team:

Whether you’re a supplier, a retailer or a distributor, we’re confident we can help your business win in the On Premise channel.

Get in touch to arrange an informal discovery call with a member of our client solutions team:

our product and solutions suite

OPUS is a custom consumer survey that runs twice per year. Clients have the option to conduct completely customized research from single questions to large bespoke projects.
CLiPTrak is a powerful On Premise reporting tool providing agile performance indicators at a total US, category and brand level. This service has been developed as a response to dramatic and challenging changes in the market, offering actionable metrics to help you make strategic and beneficial decisions for your business.
On-Premise Measurement: get a clear picture of how your drink categories are performing in the US market; track your performance at a category + product level.
Distilr360 is a portal-based platform enabling clients to instantly access the results of our OPUS surveys. Quickly (and independently) run custom queries or access specific questions around your consumers, categories and brands.

Why Nielsen CGA?

Nielsen CGA offers a suite of data-driven products, services and solutions for both retailers and suppliers. Our tailored approach to research and reporting enables unmatched flexibility and the most holistic view of the On Premise channel. To see how we can help you, simply get in touch. 

Contact Us
RestauranTrak is a new SaaS solution for On Premise retailers enabling them to benchmark their total sales, average check value and check count against venues in their local market. This new platform is still in development, however select retailers are now being invited to beta.
Access the latest Nielsen CGA On Premise data for Craft Beer. Available to all Brewers Association members via your BA account.
CLIP (Check-Level Insights Pool) is the first data set of its kind, offering transaction level insights for a granular look into the on-premise.
Using the OPUS Key Account Selling Tool, you can quickly and easily create compelling sales stories to target your key accounts with powerful, data-driven pitches.

meet the on premise experts

Our dedicated directors lead a fantastic team of data-lovers with a passion for the On Premise channel.

SCOTT ELLIOTT
SENIOR VICE PRESIDENT
MATTHEW CROMPTON
CLIENT SOLUTIONS DIRECTOR
AMY WARREN
CLIENT DIRECTOR
ALEX MARTIN
RETAIL SERVICES DIRECTOR
ALEX EYRE
PROGRAM DIRECTOR
SCOTT ELLIOTT
SENIOR VICE PRESIDENT
MATTHEW CROMPTON
CLIENT SOLUTIONS DIRECTOR
AMY WARREN
CLIENT DIRECTOR
ALEX MARTIN
RETAIL SERVICES DIRECTOR
ALEX EYRE
PROGRAM DIRECTOR

helping you strategically navigate an ever-changing,
highly competitive industry

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